I find it really hard to believe that there is no plan of succession for Jim Vincent. You don’t just put out an open call for an Artistic Director. (I didn’t check to see if they posted an ad on Craigslist.) This is something that you need to plan for and train someone for. Even at a repertory company like Hubbard Street, the Artistic Director provides the artistic mainstay of the organization and curates the work. You can’t just pull someone off the street to do that. The person needs to be familiar with the work and the company.
So if you’ve got a valid college student ID, email email@example.com with “STUDENT RUSH PROGRAM” in the subject line and include their name, address, phone number, email address and the name of their college. They will email you every Monday of the festival and tell you what performances are eligible each week.
Lame. Here is why:
Jacob’s Pillow is not an impulse buy. You can’t just run up there on short notice because you need a car and it’s a long way from New York City. Rush tickets are designed to lure people who make easy, last minute choices. You can’t do that at the Pillow.
That’s a really good point. Great marketing only sells a bad production once. Forget Viral Marketing, how about a performance that people want to spead?